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Why Innovation Is Beginner's Luck
Your boss has been an industry expert for decades. He keeps talking about innovation. Your gut tells you he is about to fail again. Your gut is right By G. Michael Maddock and Raphael Louis Vitón Matt Kuttler founded, built, and sold a promotion products company, PhoneCard Express. Now he... More »
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Five Insights into Innovating via Mobile Devices
When formulating your mobile-related business-model strategy, think behavioral, not technological Hey, you rock star, you. You know all about innovating through mobility, right? You do the text messaging and the digital coupons. You're even developing... More »
Why Innovation Is Beginner's Luck
Your boss has been an industry expert for decades. He keeps talking about innovation. Your gut tells you he is about to fail again. Your gut is right By G. Michael Maddock and Raphael Louis... More »
Innovation Needed: The Baltimore Orioles
For the Birds and every other organization that needs a groundbreaking insight, here's how to find it By G. Michael Maddock and Raphael Louis Vitón Pity, please, the Baltimore Orioles, as we come out of... More »
Is the Pet Industry Failing to Deliver on the Biggest Consumer Need of the Decade?
"Wake Up Champ!" Is the Pet Industry failing to deliver on the biggest consumer need of the decade? "The more you love, the harder you fight." I was watching the movie The Champ again the... More »
How to Find the Best Insights
Follow these three rules to discovering penetrating consumer truths - these truths will drive business. By G. Michael Maddock and Raphael Louis Vitón It was a great question. "I understand your formula for innovation: You... More »
Proven Ways To Fill Your Innovation Pipeline
Two categories of "investments" in your innovation portfolio merit extra attention. Here's how to leverage them for success By G. Michael Maddock and Raphael Louis Vitón We should have anticipated the question. Last time, we... More »
Latest Blog Entries
How Innovation May Have Prevented The Flight From Middle Market
Under-banked, Under-insured, or Just Under-understood? The rear view mirror is a tricky thing. You look in it, you see something, and then you talk about... More »
Creating the Sustainable Bank
Part 1. The trouble with evolution Banks are, at first glance, unlikely places to look for sustainability-focused innovation. After all, they don't have smokestacks, chop... More »
Eco-Innovation: The Next Business Megatrend
Corporate sustainability is gathering momentum in North America. Companies like Wal-Mart and GE are indisputably proving the business case for efficiency with an environmental slant,... More »
Sshhh, It's Green Innovation
There's something funny happening in the world of sustainable brands. It isn't the fact more and more brands are embracing green. Leaders like Walmart and... More »
You Talkin' To Me? How Gen Y Hears "Insurance"
If you are an insurance company marketing executive wondering about how to tackle the Gen Y (or Millennial) market, trying to crack the code can... More »
Top Articles
- Why Conscious Capitalism Will Be The Framework For Your Next Decade Of Innovation
- An Innovation Needs Three Parents - BusinessWeek
- Are We Programmed For Self-Destruct? Sustainability and Human Nature
- Going Green's Unexpected Advantage - BusinessWeek
- Profiting from a Green White Space
- Why Victims Can't Invent Anything - BusinessWeek
- Looking Outside Our Borders for Inspiration
- Constructing Your Innovation Portfolio
- What Acquiring Change Inc. Means For Maddock Douglas and the Future of Your Industry
- Hotel Industry Needs Real Green Change - MapChange 2010
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