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Financial Services and Insurance Innovation: No More "Fine Print"
Have you ever seen a marketing message for either a financial or an insurance company that has more disclosure and disclaimer information than actual content? Did you read all of that legal copy? (It’s pretty much a given you didn’t.) Although we understand there are highly regulated rules for communication... More »
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Financial Services and Insurance Innovation: No More "Fine Print"
Have you ever seen a marketing message for either a financial or an insurance company that has more disclosure and disclaimer information than actual content? Did you read all of that legal copy? (It’s pretty... More »
Practical Wisdom's Role in Innovation - BusinessWeek
If you find yourself consistently going down the same path to the same unspectacular result, it's time to look right under your nose for a better idea By G. Michael Maddock and Raphael Louis Vitón... More »
How Can Super Bowl Ads Communicate Innovation?
This year’s 30 second Super Bowl slots were up for grabs at a discounted price: $2.5-3 million dollars, down from last year when they averaged $3 million per slot on NBC. As General Motors and... More »
Hotel Industry Needs Real Green Change - MapChange 2010
Traveling and taking vacations are modern American pastimes. But those pastimes leave something behind — and it’s not touristy trinkets. According to Mintel ’s 2008 International Sustainable Tourism Practices Report, “…the tourism industry emits about... More »
Banking Industry Greener than it Appears - MapChange 2010
In our MapChange 2010 brand sustainability study , consumers gave 50% of the banking sector perceived scores lower than their actual sustainability scores. So what’s the big deal? According to the April 2009 Mintel report... More »
Latest Blog Entries
Predicting Successful Innovation: The Innovation Power Score
How can you look into the future of an innovation-in-progress and guarantee that your investment will pay off? Start measuring now. Our definition of innovation... More »
Sustainable Pet Products: Humanization and Innovation
Elaborate beds, clothing, treats shaped like human food—if you have one, you know that pets aren’t just animals, they’re family. And the practice of humanizing... More »
Legislation is the Mother of Green Invention
A few months back, I had a very interesting phone call with the marketing department of a major small engines manufacturer. The topic was green... More »
Do Insurance Companies Suffer From Boomeritis?
Here’s a crazy question: How would Wayne Gretzky run an insurance company? He would be looking at ways to crack the code in Generation Y... More »
The Insurance Industry Must Break the Language Barrier
We’ve examined how specific industries keep getting in their own way when it comes to innovation , and how a central problem within that blockage... More »
Top Articles
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- Going Green's Unexpected Advantage - BusinessWeek
- Practical Wisdom's Role in Innovation - BusinessWeek
- Sustainability Leads to Growth and Profit in Electronics Sector - MapChange 2010
- Are We Programmed For Self-Destruct? Sustainability and Human Nature
- Banking Industry Greener than it Appears - MapChange 2010
- Hotel Industry Needs Real Green Change - MapChange 2010
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