In a recent appearance on Chicago Tonight, I explored how candidates intodays job market are using social technologies to network anddifferentiate themselves from the masses. I wanted to take a moment andtackle the other end of this process: the social business.

At Maddock Douglas, our clients integrate social technologies into every level of their operations. From customer service and support to external communications these emerging technologies have helped them get ahead of the curve (and the competition).

Having a proven process and strategic direction is important in any business endeavor – this is especially so when new, and very public facing, technologies are incorporated into a business. Social technologies allow you to improve customer relations, streamline public relations, select better candidates for employment, and engage in two-way dialogue with your target consumer audience.

Remember – the customer of today enjoys using social technologies to assist in making a purchase decision. The customer of 2010 will demand those technologies be present. The smartest companies are preparing and implementing winning social technology strategies today to grow their market share tomorrow.

Read More In: News, Rumors, Gossip, & Trends Culture Innovation Discussion Future Trends New Products, Services, and Business Models Innovation Community Ideas