Sure it's gonna be the next big picture for TV. But, focusing on the real behaviors, we can remark that in fact, 3D allows lots of new functions that were going, silently to converge: web and interactive TV, show games (vs individual games, like Wii performers did), theatre at home, and even replace some experiences you could only find in museum and tech. places (Disney resorts like). Is it tech that change the deal or is it convergence between some different experiences (PC, games device, pictures viewers, digital radios and music, movie theatre surrounds...)?
I think it's time to throw away our old black and white television...
The Future of Home Entertainment: Immersion and Interactivity and 3D Flatscreens from CES
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The future of home entertainment has rung loud and clear at the 2010 Consumer Electronics Show: 3D consumer television sets. But what unmet need will 3D viewing technology fill? For a global population that has yet to fully tap in HDTV or Blu-Ray entertainment, 3D may seem one abstraction away from a solid market strategy. Look a little closer, however, and you may find a market segemnt pining for more immersion from the living room couch.
Avatar has grossed 1 billion USD globally as of January 5th, 2010, with a record-setting $4.8 million opening day in China. It seems the people have spoken—if we’re talking box office. But again, what about consumer sets? Will the commercialization of this newer (and more expensive) technology catch on in the coming years?
Let's look past box office figures; after all, comparing success in theatres with success in the consumer electronics market is a bit of a stretch...
Avatar is an event, and for events, people are willing to pay a one or even two time ticket fee. Consumer 3D, on the other hand, can be considered a long term investment. The proper hardware for optimal viewing in combination with (we presume) a h
igher cable bill could be a tall order.
We believe the real future of 3D enhanced at home entertainment lies in interactivity and experience? The “My Life is a Video Game” trend is alive and well, spawning mobile, augmented reality and social gaming. But take a look at PC gaming—its growing popularity due to entertainment’s eventual evolution to be computer-centric is spurring the development of hardware like Gamecore by IGUGU—the product debuted at the Consumer Electronics Tradeshow that allows most PC games to be played on a big screen. The chance to further immerse in interactive entertainment will be irresistable to many; regardless of price.
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Laurent Blondeau said: Sure it's gonna be the next big picture for TV. But, focusing on the real behaviors, we can remark that in fact, 3D allows lots of new functions that were going, silently to converge: web and interactive TV, show games (vs individual games, like Wii performers did), theatre at home, and even replace some experiences you could only find in museum and tech. places (Disney resorts like). Is it tech that change the deal or is it convergence between some different experiences (PC, games device, pictures viewers, digital radios and music, movie theatre surrounds...)? I think it's time to throw away our old black and white television...
Great point Laurent - convergence is definitely a big player. How many disparate ideas come together to form a better (and often times unexpected) product.
We have been aware of and tracking the greater trend of interactivity and consumer experience for years now, but it is only now that the many neccessary technologies and circumstances have converged to bring new experiences into market.
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You guys talk about convergence, and there are great examples of this being done in the digital signage arena, and specifically, an interactive wall I think at the PIttsburgh Airport created by Accenture. It allows travels to decide what content they want, and where to be displayed. With the "third screen" finally taking shape as a viable option, you will see 3D and 2160p resolution screens become the next big want from consumers, but will probably take a product adoption curve similar to Blu Ray and HDTV rather than the DVD player. It all comes down to content however, if the offering are quality enough to need to see it in 3D, then it will hopefully take off when price points come down. Remember when HD came out, you would watch basket weaving, if only for the clearer picture. Compelling content is what will drive 3D, and that will be to a smaller, more involved segment.
Charlieriley said: You guys talk about convergence, and there are great examples of this being done in the digital signage arena, and specifically, an interactive wall I think at the PIttsburgh Airport created by Accenture.I think Chicago O'Hare has one of these Accenture walls as well. Not sure of the actual company behind the wall - Accenture is the client if I remember correctly. Very cool nonetheless!
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Nicholas Kinports said:Charlieriley said: You guys talk about convergence, and there are great examples of this being done in the digital signage arena, and specifically, an interactive wall I think at the PIttsburgh Airport created by Accenture.I think Chicago O'Hare has one of these Accenture walls as well. Not sure of the actual company behind the wall - Accenture is the client if I remember correctly. Very cool nonetheless!
I used to work for Accenture, I think it was their technology, but not sure of the client as well. It is cool, and there are a lot of other innovations in digital signage as well coming out.


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