Tags
:
Is the real competition the Amazon Kindle? With the lack of e-ink technology and the focus on video, games and the web maybe Comcast is the real threat.
Read more in HBR - http://blogs.hbr.org/cs/2010/01/the_ipad_and_the_end_of_tv_as.html
Apple iPad: Failing Forward For Innovation Success
Categories: News, Rumors, Gossip, & Trends Innovation Discussion Mobility and Telecom New Products, Services, and Business Models Innovation Community Ideas
177,000 tweets in one hour. A 2.4% stock drop. And an inevitably disappointed tech community. What do all of these things have in common? I think you know:
Apple’s iPad announcement.
As soon as the specs were revealed, the backlash began:
No flash video, no multi-tasking, and no camera—these are just a few of the iPad complaints that have been proliferating on the Internet.
Is this first version of the iPad meant to be the end-all, be-all tablet—right now? Or, could iPad 1.0 be Apple’s form of the soft launch—a strategic decision—more about market share and strategy (a failing forward mentality).
The Kindle has been a run away success—driving sales of ebooks, much to the delight of publishers. And if anyone knows that content (amount and quality) is truly king, it’s Apple; their empire has been built on media, not hardware. In this light, it only makes (business) sense that Apple would launch iPad and the iBookstore sooner rather than later.
Is failure in execution considered a positive when you are the 800lb gorilla of your industry? We believe failing forward and failing faster help companies build truly innovative products, services, and business models.
Have you seen the new Maddock Douglas Homepage?
Follow Maddock Douglas on Twitter
Read More In: News, Rumors, Gossip, & Trends Innovation Discussion Mobility and Telecom New Products, Services, and Business Models Innovation Community Ideas
Thought leadership on innovation and the future of your industry from Maddock Douglas - The Agency of Innovation.
Click here to follow us on Twitter
January 28, 2010 12:28 PM
Maddock Douglas
- member since: 12/07/2009
- rank: 1 of 7372
- 1 articles authored
- 11 blog entries posted
- 16 forum threads started
- 24 comments
January 28, 2010 1:00 PM
updated: January 28, 2010 1:01 PM
Dan Hassenplug said: Is the real competition the Amazon Kindle? With the lack of e-ink technology and the focus on video, games and the web maybe Comcast is the real threat. Read more in HBR - http://blogs.hbr.org/cs/2010/01/the_ipad_and_the_end_of_tv_as.html
Isn't Comcast acquiring NBC Universal? That's going to be interesting as well...
Visit the new Maddock Douglas homepage for more innovation thought leadership!
Follow us on Twitter: @maddockdouglas
January 28, 2010 1:19 PM
New Apple iPad is a iphone 3gs on steroids.
I personally feel this was very innovative and it's a great idea, the one thing which was not discussed is a feature of facial recognition which had rumors was going to be included in the high end model.
That would have been off the charts innovative pass the ipad from family member to family member as you pass it it logs you off and logs on new face. Maybe next release? very cool product in any case.
January 28, 2010 1:42 PM
updated: January 28, 2010 1:42 PM
I hardly think there're any concerns about failure, forward or otherwise, with Jobs and cadre. The device slots perfectly between the iPhone and their laptop/iMac offerings, not just in price (lower than expected -- it's a Kindle killer, let's face facts) but in capabilities; it's the ultimate consumer device, and it's not intended to host features that would comprimise its mission. (I work with devs, and the soone Flash drops off the face of the earth, the better -- it's a resource and power hog; no wonder it's not supported now that better plugins are arriving. The iPad may well help kill it.)
This is a strategic offering designed to open a wedge into a new segment for them. Revolutionary? Not really. But I don't think even they feel that messianic, truly. Content + user experience = another successful appliance. Fanboys and geeks be damned; it's not intended for them anyway.
View unverified member's comment - posted by plish
January 28, 2010 4:45 PM
"Revolutionary" is part of the Cupertino Kool-Aid, I think...they have to believe it's breakthrough even when it isn't. I wouldn't accuse them of cynicism. Understand that being part of the Appleistas means you're made to feel like you're part of a movement, which is brilliant marketing. They're a classic "lighthouse brand" that deliberately polarizes people in order to create more loyal adherents and adopters. It's hard to wrap your head around it unless you've made a study of their approach, but every line of criticism they're receiving right now is music to their ears.
January 29, 2010 4:30 AM
I agree. And it is obvious that this is a tremendous opportunity for developers, not only of games, to create an offering that is impossible to beat on a mobile device. Very clever indeed, and sleek. I want one!
January 29, 2010 9:01 AM
So I've had more time to read the reviews and critiques on the web and in print and I believe it's all making sense to me now...
Apple released the iPad to sell more app in the AppStore.
It's not about hardware... margins are very slim in hardware manufacturing. It's about delivering content and getting compensated for doing so. Apple knows how to do that (very well) and if they were to create a tablet device, they would only be offering hardware to consumers. Granted it would be a very highly desired piece of hardware, but it's still hardware.
Releasing the iPad will continue the growth of the the AppStore which is a very good thing for Apple and consumers.
Let me be the first to say "It's all about the AppStore."
Maddock Douglas
- member since: 12/07/2009
- rank: 1 of 7372
- 1 articles authored
- 11 blog entries posted
- 16 forum threads started
- 24 comments
January 29, 2010 9:51 AM
AdonisSJ said: So I've had more time to read the reviews and critiques on the web and in print and I believe it's all making sense to me now... Apple released the iPad to sell more app in the AppStore. It's not about hardware... margins are very slim in hardware manufacturing. It's about delivering content and getting compensated for doing so. Apple knows how to do that (very well) and if they were to create a tablet device, they would only be offering hardware to consumers. Granted it would be a very highly desired piece of hardware, but it's still hardware. Releasing the iPad will continue the growth of the the AppStore which is a very good thing for Apple and consumers. Let me be the first to say "It's all about the AppStore."The whole app cottage industry is amazing. I saw a segment on CNN yesterday about a small shop in NYC that had totally converted to producing iPhone - and now iPad - apps.
Visit the new Maddock Douglas homepage for more innovation thought leadership!
Follow us on Twitter: @maddockdouglas
January 29, 2010 9:53 AM
Here's a link to an incisive analysis of the iPad and their overall strategy, by Tom Foremski at Silicon Valley Watcher: http://tinyurl.com/yao78yu
Maddock Douglas
- member since: 12/29/2009
- rank: 15 of 7372
- 15 blog entries posted
- 4 forum threads started
- 14 comments
January 30, 2010 8:37 AM
For many, books are about escape and disconnecting while iPhones and now the iPad are all about connecting. I wonder how people who enjoy the solitude of reading will react to having the world at their fingertips. I am imagining sitting on a beach in the middle of nowhere reading some light Grisham when my book starts to vibrate--uh-oh, stock market just moved 2%. So long solitude.
February 1, 2010 6:57 PM
this video gave me the greatest insight on the limitations of the iPad: http://www.youtube.com/watch?v=lQnT0zp8Ya4
February 3, 2010 4:58 PM
I have no doubt that Apple will find initial success with the iPad, based primarily on the buzz they've been able to create, but lasting success for the iPad is still open for discussion as far as I'm concerned. The iPad represents a new product category and therefore to gain lasting commercial success, Apple must convince people they need a new product. For people that already own a computer and an iPhone this may be difficult. Will the touch experience and increased portability be enough motivation for people to purchase a third computer? One that doesn't yet offer any new features, only an improved experience. I'm not sure.
For people who only use a computer to send e-mail, surf the internet, play music and manage photos the iPad may be the perfect solution. The iPad will allow them to do these things while also providing them with a great eBook reader and access to some great software via the app store. For more demanding consumers, I believe iPad adoption will be based on Apple's ability to continue adding value while also keeping the price down. Something very difficult to do.
For me personally, while I love Apple products and would love to get my hands on an iPad, I can't find an excuse to purchase one. I love the idea of having the internet in my hands but without the ability to watch videos at funnyordie.com, browse sites like nike.com, order a pizza from dominos.com or let my kids play on disney.com I'm not sure it would really meet my needs.
Add Your Reply
Copyright © 2012
Maddock Douglas, Inc. All Rights Reserved.
RSS |
Privacy Policy |
Terms of Use |
Contact Us |
Site Map
"Failing forward" is a good thing...and it should never be confused with a failure to prepare or a mistake/lapse of judgement. Those two things are more like reckless improvidence at worst; a gamble at best.