The glowing yellow first-down marker has become an absolute staple to football — an engaging enhancement for fans. And for baseball, the digital strike zone has become the same (as well as the easiest way to umpire from the couch).

Who are masterminds behind these and many other game-changing new forms of media?

Sportsvision, winner of four Advanced Media Emmys, and now #34 on Fast Company’s Most Innovative Companies of 2010 list.

Hank Adams, CEO of Sportsvision, is part of the Maddock Douglas Global Expert Network (GEN) — an exclusive group of thinkers that includes entrepreneurs, professionals and specialists from a broad range of industries.

For his latest and greatest innovation, Field F/x, Hank has tapped into near-magic.

According to Fast Company, Field F/x “captures each player's movement in a baseball game, quantifying defense as never before.” In other words, Hank and the Sportsvision team reveal hidden data and connect it with not just fans for more in-depth engagement, but also with the teams and coaches playing — outfitting them with a tool that facilitates a whole new level of strategy.

Hear what Hank has to say about innovation — and the role that existing technology plays in it:

Hank and other Maddock Douglas GEN members span the globe and are hand picked to provide insight and expertise during engagements with our clients. These experts often come from parallel industries or have specialized skills that relate to the challenges at hand — helping us uncover insights and opportunities as well as create relevant, and frequently groundbreaking, ideas. Do you have a GEN thinking about your business? And if not, how do you plan to infuse outside expertise into your next big challenge?

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