Note to CEOs and Industry Innovators: if your CSR department reports to the PR department instead of directly to you, you're bypassing your innovation pipeline and missing a big business opportunity for innovation. Consumers are now ready and willing to pay for sustainable innovation - meeting this demand means aligning with your business objectives (products, services, and business models) NOT just your communications.

Our MapChange 2010 Report revealed startling differences between how green, North America's biggest brands, actually are (based on NGO: Climate Counts scoring benchmark) versus how those brands are perceived in the marketplace.

The companies that are making the difference today are new competitors beating incumbents to the punch, or the industry leaders that have made the conscious decision to change the landscape of their industry through green innovation (and, in turn, making greater profits). Many companies, including yours, have a window of opportunity to do better. What have you been doing to facilitate green innovation that leads to greater profits?

From the February 24, 2010 i2 - "Industry Innovators" Press Release:
"The charter i2 companies are stepping up to be counted and are taking an honest look at how they can be leaders in solving the climate crisis. True climate solutions that can also boost the economy and our jobs outlook demand innovation and action from businesses, and our charter companies have shown they are committed to making climate action a competitive advantage," said Climate Counts Executive Director Wood turner."

"The beauty of our i2 program is that it can apply to companies at any stage of corporate climate leadership," said Turner. "Companies at an early stage of addressing climate can use the scoring process to get a roadmap for the work ahead, while others may want a score to communicate with consumers and stakeholders about how they've innovated to save money and fight climate change."



Regardless of your current stage of green leadership, benchmark yourself against your competitors now at the new Industry Innovators (i2) website and join the hundreds of other global corporations that have already been "scored" by Climate Counts.

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