Register for our webinar and learn about the best way to discover your "green space" with MapChange 2011 from Maddock Douglas.

When it comes to building business cases that bring industry-changing ideas to market, companies like yours know the secret lies in finding the innovation "white space" - defined as the unmet need or the untapped opportunity in the market. One of the biggest demands today for innovation white space is at the juncture of business objectives, corporate sustainability and customer demand. We call this the innovation "green space".

After registration you will be directed to the MapChange home page.

MapChange 2011 is a very different kind of semi-custom study. It contains exclusive information that specifically helps you identify and realize your brand's "green" revenue opportunities within your industry. It will be available through subscription only. Companies that subscribe to MapChange 2011 gain a distinct competitive advantage by finding untapped revenue streams for green products, services, and business models.

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