Are you better at creating an idea or bringing an idea to life?

A company that understands its greatest strength has taken an important step towards innovation success. The next time you are marveling at the wonders of Disney, make sure you remember Roy. Turns out, while Walt was dreaming about his Magic Kingdom and making a mouse talk, his brother Roy was actually making sure that Walt’s dreams would come true. Roy was the operational genius — a yin for Walt’s yang.

Turns out companies are a lot like Roy and Walt Disney. They are naturally good at creating new ideas

I believe ideas are easy. Big, beautiful, million-dollar ideas are a dime a dozen. Want to see? I am writing this on a plane. Hmm… Let’s see… Airlines ideas. Why don’t airlines create a loyalty card program? I pay for my miles at the beginning of the year in exchange for some sort of special treatment or perks. Starbucks has created billions in cash flow with this idea. Here’s another: I would gladly scan my credit card at my seat and drink when I want to, not when it is deemed “cart time.” Here’s another: Airlines should sell luggage engineered to fit perfectly into their planes. The airlines get new revenue and quicker boarding because bags are all fitting nicely into place…you get the picture.

We find that companies, like people, are usually either good at creating ideas or executing ideas. The trick is to know which describes your company. If you or your company are about operational excellence, but desperate for big ideas, consider importing this kind of thinking via a business partner.  

So, is your company a Roy or a Walt? Figure it out and go find a yin for your yang.

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