Sustainability is turning the heads of more and more companies today. In a recent Harvard Business Review white paper, Gregory Unruh and Richard Ettenson pointed out that eco-friendly product launches are up 500% between 2007 and 2009. What’s more, a recent IBM survey found that 2/3 of executives see sustainability as a revenue driver, and 50% say it’s a competitive advantage.

Green is truly a differentiator and driver of new business. In this 45 minute webinar I'll cover case studies and success stories from companies like Brita Water Filters, Unilever, Colgate, L’Oreal, Ben & Jerry’s, Tom’s Of Maine, Body Shop, Toyota, GE Ecomagination and Wal-Mart.

Sustainability makes cold, hard, measurable business sense.

So where’s the rub?

Kearny research recently found that 70% of executives don’t know how to start when it comes to green. These same executives feel pressure because they don’t know what to do first, or how to do it best.

Join me Wednesday, June 30th at 12:00PM CST for my top tips to build green innovation into your new products, services and business models. I'll review actionable and relevant to-do's, thought starters and followup resources. Click here to register.

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