Your passion and enthusiasm excite me :-).

I don't have any lens cleaner, but I do have white board eraser. Maybe they are the same thing?

Frankly I'd heard you guys have a blog, and I got kind of freaked out. I need another blog or blog to follow like a hole to my head. Nevertheless, I was curious, so here I am, not entirely shocked by any of this. What you are essentially saying is that there is a new language which traditional insurance companies must adopt if they are to capture this growing young and healthy market? And if they don't create a need and a wish from this market, to these young people it would be the equivalent of listening to someone speak an ancient language from a bygone era that doesn't resonate with you. And you'd not be inclined to invest in the agent standing in front of you and delivering the presentation in (fill in the name of ancient language here). Don't make them bored (it's easy to do). Make them hurt so bad for it [insurance].

I agree.. and both 'agent' and 'claims' are not fun anymore! There's other ways to describe both though. What about being an agent of change? An advocate? Or instead of submitting a claim, a recap of services received? Language is a big reason why people have stopped listening, and there needs to be a friendlier and more engaging way to describe what it is that insurance companies offer.

Perhaps at the root of this is fear- fear that if the language is too friendly, averse attraction, over utilization etc. will occur, though in actuality more people would likely pursue basic insurance and many creative supplemental add ons if its language were more accessible and spoke to their lives. Earlier today - because I am insane- and am on break from what I usually do- I began writing down some possible words as well as a new plan idea that feels less like a 'policy' and more like a 'partnership.' But it's Friday night and Disney calls. Off to the niece...

Lol, thanks! Ah, maybe I will just be a troll and keep myself secret for awhile! ;) Rest assured a friendly troll and more of an innovator in the field of new media vs. insurance... but I see insurance as a big part of our national psyche and it's interesting to watch its industry (hopefully) change along with these uncertain times.

Though scary on many levels, massive change offers the perfect platform for reinvention. In regards to the government, I look at how the millions of federal stimulus dollars were applied- i.e. a few hundred minimum wage jobs created in Chicago at a cost of $72K per job of taxpayer's money!!- and wonder how the govt would handle a healthcare reform. The hippe in me hopes the govt can be effective in terms of adopting a plan, yet the pragmatist and capitalist part of me wonders what ideas are next up to bat from the insurance industry and how they'll 'find the pain' and offer consumers new ways to experience their products.

P.S. I dabble in comedy too!

Totally agree... it really is a perception thing more on the part of Millenials and Ys vs. the Boomers who "get it" or the language of traditional insurance. Plus, the window of time you have to reach an ear is much tighter in a down economy. Being naturally nuerotic, and raised by nuerotic Boomers, I was raised to think that if you're not covered you will be doing something irresponsible, thus I've stayed at certain jobs longer than I should've in large part due to the health insurance.

Ah, yes, comedy is a great outlet! Though I do not perforn, I just love to write sketches and jokes and recently took a songwriting class. I am not a performer as I have stage fright and it takes so much time and practice, especially in standup circles, and very late nights. Tough to do with day jobs.