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January 25, 2010 09:50 AM

Categories: Sustainability

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Nicholas Kinports

Maddock Douglas
Joined: 12/07/2009

We agree with Mr. Gates' take on innovation:

"Society underinvests in innovation in general but particularly in two important areas. One area is innovations that would mostly benefit poor people—there is too little investment here because the poor can’t generate a market demand. The second area is sectors like education or preventative health services, where there isn’t an agreed-upon measure of excellence to tell the market how to pick the best ideas."

-Bill Gates

That's why we are so excited to be driving innovation in the healthcare and sustainability sectors, some of the most challenging and beneficial areas for the forseeable future.

Read the full letter after the jump

Visit the new Maddock Douglas homepage for more innovation thought leadership!
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