"More than 50% of [scientists'] findings are unexpected. In some labs, the figured exceeded 75%."

   "Experiments rarely tell us what we think they're going to tell us."

   "The problem with science, then, isn’t that most experiments fail — it’s that most failures are ignored."

   "There are advantages to thinking on the margin. When we look at a problem from the outside, we’re more likely to notice what doesn’t work."

These are a few quotes from an article by Johan Lehrer about learning from failure posted on Wired.com.

http://www.wired.com/magazine/2009/12/fail_accept_defeat/all/1

The article exemplifies Maddock Douglas' "failing forward" mentality and puts the concept into perfect perspective by way of a researcher (Kevin Dunbar) who analyses how other scientist do research.

What's more, the context of the article makes it easy to point out some of MD's message points: think outside the jar and bring in outside experts to solve problems.

Enjoy the read and I encourage everyone to question their own problem solving practices. A closing quote from Bob Dylan sums it up "There’s no success quite like failure."

Enjoy,

Adonis J. San Juan, Digital Account Supervisor
Maddock Douglas. The Agency of Innovation®