My colleague Michael Rivera found an incredible piece of I'm-not-sure-it's-green-but-I-bet-it-will-stir-the-pot information. He was kind enough to pass it along to me.
Ebay is making the case that buying used is an incredible way to prevent resource waste, ghg's, and garbage. You'll find it at http://green.ebay.com/
In Ebay's case, it's a wonderful way to wrap yourself in a green cloak without actually doing anything but business as usual.
Do they have a case? Yes. Do they come off looking like they're trying to pull a fast one? Yup. Is this a case of the best green innovation - the stuff that links sustainability to our brand - sometimes lying right under our nose? 100%.
You have to hand it to them. I buy on Ebay. And I now feel slightly more eco-smug about doing it.
Thoughts?
Marc Stoiber
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