Hi there!

Recently, I came across a very interesting article on Harvard Business Review pages, talking about "Responsibility Marketing" (being part of wider series on the future of marketing). Still being a newbie on MD I wasn't sure how to share it properly, hence here's the link:

http://blogs.hbr.org/cs/2010/03/putting_marketing_on_roids_par.html

Some interesting points there, aren't they?