Hi Adam,
I don't think levelling the price is going to be the solution - although it will definitely help. I think consumer awareness is going to be the key factor in making organic mainstream.
Consumers are very, very confused about the state of green - all you have to do is track the PR power of the climate change deniers, despite a solid wall of science saying climate change is real, and humans are the cause of it.
But if consumers understand the connection between the food they eat, the pesticide that seeps into groundwater, and the detrimental effects of the status quo, they will begin the transition to organic. That education is already happening, and is spreading quickly thanks to social media and grassroots movements like eat local and farmers markets.
Cheers
Marc Stoiber
I would like to take a minute to discuss (with absolutely no scientific support) the merits of producing and eating organic food. Lately I have been finding a bounty of articles that want to debate the nutritional merits of eating organic food. Some have come to the aid of the organic food industry, but some continue to question the health benefits vs cost of organics. (Almost the exact same arguments about vitamins and supplements are battled in health and research publications) The truth is we may never know the full benefits of eating organic foods. Every human varies biologically and is exposed to different environmental factors, which makes a long term scientific test (over the span of ten plus years) virtually impossible. Add to the fact that two pieces of produce grown on the same farm could have drastically different nutrition levels, let alone an orange from Florida vs one from South America, and we just have way too many variables to produce a viable experiment.
After all of this debating, I think we have missed out on one of the biggest known benefits of producing organic food. It is good for the environment. When I reach for the organic apple in the store my first thought is definitely ‘this will taste better and will have no pesticides’, maybe if for no other reason to justify the extra cost. I do consider the fact that this might be a complete farce, but what I do know is this apple is better for the environment, and that is enough for me to spend the extra few cents.
I guess my point is, why are we wasting all of this energy debating the health benefits of organic food (even though it seems like a no brainer to me that pesticide free food will be better for me) when the simple fact is organic gardening is just good practice? You want to start taking some serious steps to making this country more environmentally friendly?
I was thinking of some crazy ideas of how to level the economic playing field for organic farmers, again with no solid economic data to support any of these ideas. What if a grocery store offered to ‘match the difference’ between organic and non organic produce certain days of the week? So instead of paying $0.20 more for the organic apple, you pay $0.10 and the store matches the other $0.10.
What are some other ways we can support organic farming?
Exactly, Marc.
I don't think anything can fool the laws of supply and demand in the long run. What can facilitate a sustained change in eating habits is education, which will switch the demand from "industrial" to "organic". However, other issue which could be tackled is the notion of "organic" foods being somewhat exclusive - because of the price, notoriously higher than that of cheaper, plasticized substitutes.
Greetings Maciek Kokot
Thanks for your great comment. I think folks are coming around to organic...ESPECIALLY now that players like Wal-Mart are in the game. I believe organic will become more and more mainstream in a not-too-terribly long time. Up where I live, the mentality is already rapidly transitioning from 'Oh! It's organic?' to 'Oh! What do you mean it's not organic?'
Marc Stoiber
View unverified member's comment - posted by Brittany
Funny you should mention Food Inc. I just watched that today. I was taking notes because the information is so overwhelming, but it needs to be passed on to others. It was said in the documentary, 11th Hour, we make good choices based on the amount of information we know. It is amazing to hear that the eColi found in spinach could be coming from the cow farm down the way. In Food Inc, one scientist stated that we are engineering our foods. I don't know about you, but I rather fork out the dollars to sustain an honorable mom and pop farm that is refusing to allow the big corporations tell them how to farm. Just to hear engineering and food in the same sentence is disturbing. It is important to note that some foods are stating, 'hormone free this and organic that.' Unless it states USDA Organic, don't trust the seal of approval you are getting. There are no 3rd party regulators monitoring all the fancy labels they are using to fool the American public.
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