Next Generation Green Brand Research at Sustainable Brands ‘10

Mon, 06/07/2010 - 2:10pm 
MONTEREY, Calif., June 7, 2010 – Maddock Douglas VP Green Innovation Marc Stoiber will highlight his firm's next generation green brand research study at Sustainable Brands ’10 conference in Monterey.
 
As part of the panel Examining the Sustainable Brand Perception / Reality Gap (Wednesday, June 9^th, 2pm) Stoiber will share insights from the MapChange 2010 study released earlier this year.
 
However, he will also touch on the semi-custom study Greenspace 2011 Maddock Douglas is now conducting.
 
Greenspace will examine in depth the green opportunities for your brand – what’s most important to consumers, how well your brand performs compared to competitors, and where the innovation opportunities (the ‘Greenspace’) for your brand lie.
 
The study is due to be released 3^rd quarter 2010.