I've written a number of pieces on the BP spill on this site. There was one thread that carried through each of them: pointing fingers and trading blame is an exercise in futility while we're staring at a growing ecocide.

Instead, I believe we need to pull together, and engage our massive collective brainpower to engage both the gov't and BP, and start innovating solutions - fast!!

So I was encouraged to read about the X-Prize awarding a million dollars to the team that created the most effective means of cleaning up the oil. Here's the story: http://sustainablelifemedia.com/content/story/strategy/xprize_releases_detail...

Now, what I would love to see is the networks doing stories on how these folks are making huge strides. What the greater public needs is a story that makes them feel that with brains and determination, innovation can move mountains.

Would love your thoughts

Marc Stoiber