Just saw an inspiring piece of news - http://www.nytimes.com/2010/08/19/business/energy-environment/19fuel.html?_r=...

It reminded me of the sort of big (no, HUGE) picture thinking that JFK put forward when he announced the Apollo mission.

I believe the 'go for it' mentality is inspiring and will produce results. But will this sustainability leap forward be positioned properly to get the traction that Apollo did? Would welcome your thoughts.