<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
  <channel>
    <title>The Innovation Engine Community - Latest Forum Threads</title>
    <link>http://community.maddockdouglas.com?src=forums_rss</link>
    <description>The Innovation Engine Community - Latest Forum Threads</description>
    <pubDate>Thu, 26 Jan 2012 20:06:00 GMT</pubDate>
    <webMaster>admin@maddockdouglas.com</webMaster>
    <generator>The Innovation Engine Community</generator>
    <ttl>60</ttl>
    <image>
      <title>The Innovation Engine Community</title>
      <url>http://community.maddockdouglas.com/brand/witness/community.gif</url>
      <link>http://community.maddockdouglas.com?src=forums_rss</link>
    </image>
    <item>
      <title>Vanessa Hudgens photo</title>
      <link>http://community.maddockdouglas.com/forum/thread/95354/Vanessa-Hudgens-photo/?src=forums_rss</link>
      <description>vanessa"&gt;http://vanessahudgens-nude.blogspot.com&gt;vanessa hudgens nude | vanessa"&gt;http://vanessahudgensnotcensored.blog.com&gt;vanessa hudgens not censored | vanessa"&gt;http://vanessahudgensscandal.typepad.com&gt;vanessa hudgens scandal | vanessa"&gt;http://www.gather.com/viewArticle.action?articleId=281474981053041&gt;vanessa hudgens nude | vanessa"&gt;http://vanessahudgensbikini.multiply.com/journal&gt;vanessa hudgens bikini | vanessa"&gt;http://vanessahudgens.ca.vu&gt;vanessa hudgens&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/95354/Vanessa-Hudgens-photo/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Off Topic Discussion</category>
      <pubDate>Thu, 26 Jan 2012 20:06:00 GMT</pubDate>
      <author>endumemow</author>
      <comments>http://community.maddockdouglas.com/forum/thread/95354/Vanessa-Hudgens-photo/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/95354/Vanessa-Hudgens-photo/?src=forums_rss</guid>
    </item>
    <item>
      <title>Vanessa Hudgens uncensored</title>
      <link>http://community.maddockdouglas.com/forum/thread/95353/Vanessa-Hudgens-uncensored/?src=forums_rss</link>
      <description>vanessa"&gt;http://vanessahudgens-nude.blogspot.com&gt;vanessa hudgens nude | vanessa"&gt;http://vanessahudgensnotcensored.blog.com&gt;vanessa hudgens not censored | vanessa"&gt;http://vanessahudgensscandal.typepad.com&gt;vanessa hudgens scandal | vanessa"&gt;http://www.gather.com/viewArticle.action?articleId=281474981053041&gt;vanessa hudgens nude | vanessa"&gt;http://vanessahudgensbikini.multiply.com/journal&gt;vanessa hudgens bikini | vanessa"&gt;http://vanessahudgens.ca.vu&gt;vanessa hudgens&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/95353/Vanessa-Hudgens-uncensored/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Off Topic Discussion</category>
      <pubDate>Thu, 26 Jan 2012 20:01:46 GMT</pubDate>
      <author>endumemow</author>
      <comments>http://community.maddockdouglas.com/forum/thread/95353/Vanessa-Hudgens-uncensored/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/95353/Vanessa-Hudgens-uncensored/?src=forums_rss</guid>
    </item>
    <item>
      <title>Annual Innovation Awards</title>
      <link>http://community.maddockdouglas.com/forum/thread/92299/Annual-Innovation-Awards/?src=forums_rss</link>
      <description>We presently have an innovation program that has been maturing for three years. This past year, we have really been able to focus and deliver some interesting programs that have helped to progress ideas through the lifecycle and also get some ideas funded for discovery and or implementation. We were thinking about doing some type of annual innovation awards, on categories such as 'favorite idea' based on those that were funded, and favorite innovator. Does anyone have any opinoins on this type of award, and if it is is a good idea, what is the best way to go about doing it?&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/92299/Annual-Innovation-Awards/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Culture of Innovation</category>
      <pubDate>Wed, 21 Dec 2011 18:41:58 GMT</pubDate>
      <author>Barb</author>
      <comments>http://community.maddockdouglas.com/forum/thread/92299/Annual-Innovation-Awards/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/92299/Annual-Innovation-Awards/?src=forums_rss</guid>
    </item>
    <item>
      <title>"Idea stealing"- does it affect scientific innovation and creativity?</title>
      <link>http://community.maddockdouglas.com/forum/thread/85602/-Idea-stealing-does-it-affect-scientific-innovation-and-creativity/?src=forums_rss</link>
      <description>Stealing others idea or ÂIdea stealingÂ is a widely accepted common practice in research, both in academic and industrial laboratories. This blog analyzes the direct scientific impact of Âidea stealingÂ in scientific research, particularly in specific industrial R&amp;D laboratories. Â &lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/85602/-Idea-stealing-does-it-affect-scientific-innovation-and-creativity/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Culture of Innovation</category>
      <pubDate>Mon, 29 Aug 2011 01:07:40 GMT</pubDate>
      <author>tonnyjohnson</author>
      <comments>http://community.maddockdouglas.com/forum/thread/85602/-Idea-stealing-does-it-affect-scientific-innovation-and-creativity/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/85602/-Idea-stealing-does-it-affect-scientific-innovation-and-creativity/?src=forums_rss</guid>
    </item>
    <item>
      <title>SOFT LEADERSHIP IS HARD;  KIN, Comstock, Kacou, Catalano &amp; Kraemer</title>
      <link>http://community.maddockdouglas.com/forum/thread/79828/SOFT-LEADERSHIP-IS-HARD-KIN-Comstock-Kacou-Catalano-Kraemer/?src=forums_rss</link>
      <description>What I learned this summer at KIN Global 2011: Eric Kacou encapsulated the key point of the summit in 7 words: "leadership in innovation requires a mindset change" - he repeated it 3x to make sure we all heard it - I loved it when he did that. I heard more conversation about the so-called "soft" skills related to innovation - most folks, (e.g., GE's Beth Comstock, Cisco's Carlos Dominguez, AT&amp;amp;T's Gregory Dardis, emphasized that the soft skills are no longer viewed as merely important - they have proven to be as equally essential as process when it comes to innovation success. Harry Kraemer Jr from Kellogg reminded us that successful innovation requires conscious leaders - who practice a values based kind of conscious leadership. His book "From Values to Action" endorsed by Jeff Immelt of GE, Gregg Steinhafel of Target, &amp;amp; many others hits on four key principles: 1) Self Reflection: know thyself to lead thyself before you try to lead others 2) Balance: ideas &amp;amp; process, yin &amp;amp; yang, walt &amp;amp; roy, room &amp;amp; appreciation for both - don't try to be right, seek to understand the other side of the story 3) True Self-Confidence: not the pretend...&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/79828/SOFT-LEADERSHIP-IS-HARD-KIN-Comstock-Kacou-Catalano-Kraemer/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Culture of Innovation</category>
      <pubDate>Mon, 06 Jun 2011 15:21:36 GMT</pubDate>
      <author>Raff Viton</author>
      <comments>http://community.maddockdouglas.com/forum/thread/79828/SOFT-LEADERSHIP-IS-HARD-KIN-Comstock-Kacou-Catalano-Kraemer/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/79828/SOFT-LEADERSHIP-IS-HARD-KIN-Comstock-Kacou-Catalano-Kraemer/?src=forums_rss</guid>
    </item>
    <item>
      <title>UPIPL - Uniquely and Profitably Improving People's Lives</title>
      <link>http://community.maddockdouglas.com/forum/thread/78693/UPIPL-Uniquely-and-Profitably-Improving-People-s-Lives/?src=forums_rss</link>
      <description>Dear MD Community, I have been working on an economic utlity framework that I think can be used in the innovation space, particularly to fill in the "needs" aspect of the Innovation Power Score. I would appreciate feedback on as to whether you think it is useful or what it is missing given its goals. UPIPL (pronounced "You People") optimizes human and organizational value when applied intuitively and in conjunction with the organizational and psychological theories already developed by others and assumed by it. Here is a link to the framework: http://www.scribd.com/fullscreen/56011384?access_key=key-4psd10y0vd888ktf93r UPIPL begins by synthesizing current theories of motivational psychology into six primary factors / needs / goals, under the new theory that all other factors / needs / goals derive from these six. UPIPL then organizes business disciplines and functions around this six factor framework of human and organizational optimization. UPIPL operates under the theory that: (1) The six factor optimization framework forms the basis of economic utility; (2) Money is the method of capturing and trading economic utility outside of barter; (3) The goal of the organization is to maximize profit (and possibly stakeholder value); (4) Profit is the difference between money received for goods and services...&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/78693/UPIPL-Uniquely-and-Profitably-Improving-People-s-Lives/"&gt;[Read more]&lt;/div&gt;</description>
      <category>New Products, Services, and Business Models</category>
      <pubDate>Mon, 23 May 2011 00:50:03 GMT</pubDate>
      <author>Benjamin Snipes</author>
      <comments>http://community.maddockdouglas.com/forum/thread/78693/UPIPL-Uniquely-and-Profitably-Improving-People-s-Lives/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/78693/UPIPL-Uniquely-and-Profitably-Improving-People-s-Lives/?src=forums_rss</guid>
    </item>
    <item>
      <title>Maddock Douglas Publishes Brand New: Solving the Innovation Paradox</title>
      <link>http://community.maddockdouglas.com/forum/thread/78138/Maddock-Douglas-Publishes-Brand-New-Solving-the-Innovation-Paradox/?src=forums_rss</link>
      <description>CHICAGO--( BUSINESS WIRE )--Partners of innovation agency Maddock Douglas , an internationally recognized firm that helps leading corporations develop new products, services and business models, have just published &amp;ldquo; Brand New: Solving the Innovation Paradox &amp;mdash;How Great Brands Invent and Launch New Products, Services, and Business Models&amp;rdquo; (Wiley, $29.95) , which provides a proven road map organizations can use to create successful new products, services and business models. &amp;ldquo;Brand New: Solving the Innovation Paradox&amp;mdash;How Great Brands Invent and Launch New Products, Services, and Business Models&amp;rdquo; Based on more than two decades of research, &amp;ldquo;Brand New&amp;rdquo; reveals the exact same process innovation agency Maddock Douglas has used when working with more than 25 percent of the Fortune 100 on new products and services. Written by G. Michael Maddock and Luisa Uriarte, partners at Maddock Douglas, and Paul B. Brown, coauthor of the international best seller &amp;ldquo;Customers for Life,&amp;rdquo; the book shows organizations of any size how they can: &amp;bull; Find the needs and opportunity in the marketplace &amp;bull; Come up with significant market insights &amp;bull; Create compelling communication (using the actual words your customers use) to convince people to try your new creation &amp;ldquo;Our goal is to help leaders inspire and...&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/78138/Maddock-Douglas-Publishes-Brand-New-Solving-the-Innovation-Paradox/"&gt;[Read more]&lt;/div&gt;</description>
      <category>News, Rumors, Gossip, &amp; Trends</category>
      <pubDate>Thu, 12 May 2011 17:29:12 GMT</pubDate>
      <author>Nicholas Kinports</author>
      <comments>http://community.maddockdouglas.com/forum/thread/78138/Maddock-Douglas-Publishes-Brand-New-Solving-the-Innovation-Paradox/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/78138/Maddock-Douglas-Publishes-Brand-New-Solving-the-Innovation-Paradox/?src=forums_rss</guid>
    </item>
    <item>
      <title>Los Angeles Media and Entertainment Expert Matt Lashey joins Maddock Douglas</title>
      <link>http://community.maddockdouglas.com/forum/thread/77434/Los-Angeles-Media-and-Entertainment-Expert-Matt-Lashey-joins-Maddock-Douglas/?src=forums_rss</link>
      <description>A&amp;amp;E Television Network Vice President joins Innovation Agency Chicago, May 3, 2011 &amp;mdash; Innovation agency Maddock Douglas, an internationally recognized firm that helps leading corporations develop new products, services and business models, has named Matt Lashey Vice President of Innovation. Lashey joins Maddock Douglas with more than 15 years of experience in the entertainment industry, most recently as Vice President of Strategic Insights at A&amp;amp;E Television Networks. &amp;ldquo;The media world is changing rapidly and Matt is an expert when it comes to these changes. He understands how people &amp;mdash; particularly women &amp;mdash; are using new technology to communicate, make decisions and connect,&amp;rdquo; said Mike Maddock, CEO of Maddock Douglas. &amp;ldquo;We are incredibly happy to welcome Matt back to the MD family so he can share his big brain with our clients.&amp;rdquo; At AETN, Lashey led the strategy and execution of consumer insights projects for Lifetime Networks and Digital Assets, including a major initiative to capitalize on casual gaming opportunities and to help establish Lifetime as an authority on the women gamers market. He is also a frequent speaker on women and gaming at industry events. Prior to AETN, Lashey was Director of Media and Entertainment at Markitecture, a strategic insights...&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/77434/Los-Angeles-Media-and-Entertainment-Expert-Matt-Lashey-joins-Maddock-Douglas/"&gt;[Read more]&lt;/div&gt;</description>
      <category>News, Rumors, Gossip, &amp; Trends</category>
      <pubDate>Tue, 03 May 2011 22:48:32 GMT</pubDate>
      <author>Raff Viton</author>
      <comments>http://community.maddockdouglas.com/forum/thread/77434/Los-Angeles-Media-and-Entertainment-Expert-Matt-Lashey-joins-Maddock-Douglas/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/77434/Los-Angeles-Media-and-Entertainment-Expert-Matt-Lashey-joins-Maddock-Douglas/?src=forums_rss</guid>
    </item>
    <item>
      <title>Life Sciences Innovation Thought Leader Joins Innovation Agency</title>
      <link>http://community.maddockdouglas.com/forum/thread/76735/Life-Sciences-Innovation-Thought-Leader-Joins-Innovation-Agency/?src=forums_rss</link>
      <description>Innovation agency Maddock Douglas, an internationally recognized firm that helps leading corporations develop new products, services and business models, has named Will Suvari Managing Principal of Health Care &amp;amp; Life Sciences Innovation practice areas. Suvari, a prominent health care executive and industry thought leader, joins Maddock Douglas with more than 20 years of health care consulting, management and corporate strategy experience, most recently as Life Sciences Strategy and Operations lead for Deloitte. Suvari&amp;rsquo;s experience in the health care space includes analysis, integration and operations planning for newly emerging clinical technology, and global marketing at Amgen (a global Fortune 50 biopharmaceutical firm) where he worked to prepare, launch and build a new treatment for chemotherapy-induced anemia into a billion-dollar franchise. As a former molecular biologist at the Scripps Research Institute, Will first cultivated his passion for innovation in health care working with this world-leading organization. &amp;ldquo;Ever since Scripps, I have been on a mission of discovery and the early business application of human health breakthroughs. Maddock Douglas gives me a powerful innovation platform to challenge and change the existing business paradigms that slow our industry down,&amp;rdquo; proclaimed Mr. Suvari. &amp;ldquo;Will has been a thought leader in the Chicago health care arena...&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/76735/Life-Sciences-Innovation-Thought-Leader-Joins-Innovation-Agency/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Healthcare</category>
      <pubDate>Tue, 26 Apr 2011 15:43:04 GMT</pubDate>
      <author>Raff Viton</author>
      <comments>http://community.maddockdouglas.com/forum/thread/76735/Life-Sciences-Innovation-Thought-Leader-Joins-Innovation-Agency/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/76735/Life-Sciences-Innovation-Thought-Leader-Joins-Innovation-Agency/?src=forums_rss</guid>
    </item>
    <item>
      <title>Idea Management Software</title>
      <link>http://community.maddockdouglas.com/forum/thread/76134/Idea-Management-Software/?src=forums_rss</link>
      <description>Is idea management software a good idea? If so which products are you finding success with?&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/76134/Idea-Management-Software/"&gt;[Read more]&lt;/div&gt;</description>
      <category>New Products, Services, and Business Models</category>
      <pubDate>Sat, 16 Apr 2011 18:54:08 GMT</pubDate>
      <author>sumon2461</author>
      <comments>http://community.maddockdouglas.com/forum/thread/76134/Idea-Management-Software/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/76134/Idea-Management-Software/?src=forums_rss</guid>
    </item>
    <item>
      <title>Happy 20th Anniversary, Maddock Douglas!</title>
      <link>http://community.maddockdouglas.com/forum/thread/64367/Happy-20th-Anniversary-Maddock-Douglas/?src=forums_rss</link>
      <description>20 years of driving innovation by fulfilling consumer needs and insights. Way to go, MD!&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/64367/Happy-20th-Anniversary-Maddock-Douglas/"&gt;[Read more]&lt;/div&gt;</description>
      <category>News, Rumors, Gossip, &amp; Trends</category>
      <pubDate>Sun, 13 Feb 2011 17:43:16 GMT</pubDate>
      <author>Jim Campbell</author>
      <comments>http://community.maddockdouglas.com/forum/thread/64367/Happy-20th-Anniversary-Maddock-Douglas/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/64367/Happy-20th-Anniversary-Maddock-Douglas/?src=forums_rss</guid>
    </item>
    <item>
      <title>Crowdthinking on the  Power Volcanoe</title>
      <link>http://community.maddockdouglas.com/forum/thread/64078/Crowdthinking-on-the-Power-Volcanoe/?src=forums_rss</link>
      <description>I would like to open a thread on the persspective of the Project of the Century- harnesssing a power of a Volcanoe to generate electricity. Not the geothermal project but real volcanoe- get the heat of magma. The very crude assessment leaves us with the message that we can get power enough to solve any energy problem of the planet. Here is what I would like to see duscussed: 1. Feasiblity- opinion if our technology levels are enough 2. Engineering- what are the challenges and possible options 3. Any volcanoe or a specific one 4. How can people work in such environment 5. Legacy Comparison with the previous similar endeavors: Transatlantic Cable, Golden Gate Bridge, Lunar expedition. Manhattan project. What's the similarity and what's the ddifference?&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/64078/Crowdthinking-on-the-Power-Volcanoe/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Innovation Community Ideas</category>
      <pubDate>Wed, 09 Feb 2011 13:43:49 GMT</pubDate>
      <author>Mark Labinov</author>
      <comments>http://community.maddockdouglas.com/forum/thread/64078/Crowdthinking-on-the-Power-Volcanoe/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/64078/Crowdthinking-on-the-Power-Volcanoe/?src=forums_rss</guid>
    </item>
    <item>
      <title>Cheap Mobile Accessories</title>
      <link>http://community.maddockdouglas.com/forum/thread/63598/Cheap-Mobile-Accessories/?src=forums_rss</link>
      <description>Now a days the demand for the mobile accessories has become more. mobile accessories are like batteries, car chargers, travel chargers and more. Find cheap mobile accessories at day2dayaccessories UK online store. www,day2dayaccessories.co.uk&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/63598/Cheap-Mobile-Accessories/"&gt;[Read more]&lt;/div&gt;</description>
      <category>New Products, Services, and Business Models</category>
      <pubDate>Fri, 04 Feb 2011 13:21:08 GMT</pubDate>
      <author>Day2dayaccessories</author>
      <comments>http://community.maddockdouglas.com/forum/thread/63598/Cheap-Mobile-Accessories/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/63598/Cheap-Mobile-Accessories/?src=forums_rss</guid>
    </item>
    <item>
      <title>Fun, innovative, and green - a great idea?</title>
      <link>http://community.maddockdouglas.com/forum/thread/62683/Fun-innovative-and-green-a-great-idea/?src=forums_rss</link>
      <description>Just saw this umbrella stand. http://www.stimulantonline.ca/stimulus/2319/let_it_rain.html The concept is, you put your wet umbrella down, and it waters the stand, which in turn sprouts greenery. I know it's a gimmick, but it left me with a smile, and made me think about how easy it is to actually do something positive. Would love your thoughts on the subject...&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/62683/Fun-innovative-and-green-a-great-idea/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sustainability</category>
      <pubDate>Tue, 25 Jan 2011 18:17:19 GMT</pubDate>
      <author>Marc Stoiber</author>
      <comments>http://community.maddockdouglas.com/forum/thread/62683/Fun-innovative-and-green-a-great-idea/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/62683/Fun-innovative-and-green-a-great-idea/?src=forums_rss</guid>
    </item>
    <item>
      <title>Spigit Innovation Conference</title>
      <link>http://community.maddockdouglas.com/forum/thread/57863/Spigit-Innovation-Conference/?src=forums_rss</link>
      <description>I recently had the oppotunity to share more about innovation at the Spigit Innovation Conference. Check out the video below.&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/57863/Spigit-Innovation-Conference/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Culture of Innovation</category>
      <pubDate>Thu, 06 Jan 2011 18:04:29 GMT</pubDate>
      <author>Michael Maddock</author>
      <comments>http://community.maddockdouglas.com/forum/thread/57863/Spigit-Innovation-Conference/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/57863/Spigit-Innovation-Conference/?src=forums_rss</guid>
    </item>
    <item>
      <title>When is an innovation a 21st century innovation?</title>
      <link>http://community.maddockdouglas.com/forum/thread/16561/When-is-an-innovation-a-21st-century-innovation/?src=forums_rss</link>
      <description>Just saw a story about a solar-powered toothbrush. "&gt;http://solarlighting-s.com/solar-toothbrush/ Nope, it isn't driven by the sun, but when sun hits it, it creates a reaction that allows you to brush effectively without toothpaste? I believe this is a true 21st century innovation because it makes life simpler, and reduces reliance on natural resources - the stuff that goes into toothpaste. Of course, you can argue that the resources that go into the toothbrush don't come from nowhere. But what if the toothbrush lasts and lasts, and you never need to buy another tube of toothpaste? I think it's a move in the right direction. Thoughts?&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/16561/When-is-an-innovation-a-21st-century-innovation/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Future Trends</category>
      <pubDate>Tue, 26 Oct 2010 14:35:16 GMT</pubDate>
      <author>Marc Stoiber</author>
      <comments>http://community.maddockdouglas.com/forum/thread/16561/When-is-an-innovation-a-21st-century-innovation/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/16561/When-is-an-innovation-a-21st-century-innovation/?src=forums_rss</guid>
    </item>
    <item>
      <title>FTC releases green regulations. Big upside for innovators...</title>
      <link>http://community.maddockdouglas.com/forum/thread/16547/FTC-releases-green-regulations.-Big-upside-for-innovators.../?src=forums_rss</link>
      <description>The FTC today released regulations on how 'green' products can be advertised. http://adage.com/article?article_id=146310 These long-overdue rules help stamp out fuzzy green claims. And given the less than green state of 99.9% of the products out there, it means we have to build green before we sell green. Sure, there will be fallout - people wanting to ride the green wave without putting in the green innovation will be hammered. But those who are really pushing for better products will see an entirely new white space, um, 'green' space open up for them.&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/16547/FTC-releases-green-regulations.-Big-upside-for-innovators.../"&gt;[Read more]&lt;/div&gt;</description>
      <category>Future Trends</category>
      <pubDate>Wed, 06 Oct 2010 21:33:45 GMT</pubDate>
      <author>Marc Stoiber</author>
      <comments>http://community.maddockdouglas.com/forum/thread/16547/FTC-releases-green-regulations.-Big-upside-for-innovators.../#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/16547/FTC-releases-green-regulations.-Big-upside-for-innovators.../?src=forums_rss</guid>
    </item>
    <item>
      <title>Sure I'll go green, as long as it isn't noisy...</title>
      <link>http://community.maddockdouglas.com/forum/thread/16546/Sure-I-ll-go-green-as-long-as-it-isn-t-noisy.../?src=forums_rss</link>
      <description>Big news yesterday. Sunchips decided to phase out its compostable potato chip bag "&gt;http://freakonomics.blogs.nytimes.com/2010/10/06/green-noise/ Word is, the bag was so noisy, it put people off their chip-eating experience. Whether you think that's a crime (a small price for progress!) or a win (damn those tree huggers anyway!), it underlines a key insight of green innovation. Consumers want green, but aren't willing to sacrifice to get it. Personally, I believe this is an incredible motivator. Innovators really need to sharpen their pencils and hammer out solutions that are SIGNIFICANTLY better than their non-green brethren. As for Sunchips? I think it's a wonderful example of failing fast, and failing forward. I'll watch the news, but I don't expect them to quit their quest for a compostable bag. Here's to the next (much quieter) iteration of the bag!&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/16546/Sure-I-ll-go-green-as-long-as-it-isn-t-noisy.../"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sustainability</category>
      <pubDate>Wed, 06 Oct 2010 14:17:57 GMT</pubDate>
      <author>Marc Stoiber</author>
      <comments>http://community.maddockdouglas.com/forum/thread/16546/Sure-I-ll-go-green-as-long-as-it-isn-t-noisy.../#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/16546/Sure-I-ll-go-green-as-long-as-it-isn-t-noisy.../?src=forums_rss</guid>
    </item>
    <item>
      <title>Now here's a breath of fresh air, um, water...</title>
      <link>http://community.maddockdouglas.com/forum/thread/16533/Now-here-s-a-breath-of-fresh-air-um-water.../?src=forums_rss</link>
      <description>The world of green is fraught with complication. Unfortunately, that's simply the case when you're talking about things like supply chains, ecosystems, and carbon footprints. That's why this new product caught my eye - http://www.activeion.com/default.aspx It's a substitute for a bunch of household cleaners that gets its cleaning power from ionated, electrically charged water. It's real innovation. It's backed by proven science (cleaning with electrically charged water has been common practice in labs for years). And the difference between it and chemical cleaners is so obvious, it's ridiculous. if you have any other products you've seen that stand apart, and above like this one, I'd like to hear about them.&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/16533/Now-here-s-a-breath-of-fresh-air-um-water.../"&gt;[Read more]&lt;/div&gt;</description>
      <category>Future Trends</category>
      <pubDate>Wed, 22 Sep 2010 22:40:31 GMT</pubDate>
      <author>Marc Stoiber</author>
      <comments>http://community.maddockdouglas.com/forum/thread/16533/Now-here-s-a-breath-of-fresh-air-um-water.../#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/16533/Now-here-s-a-breath-of-fresh-air-um-water.../?src=forums_rss</guid>
    </item>
    <item>
      <title>Selling air - innovation in communication</title>
      <link>http://community.maddockdouglas.com/forum/thread/16511/Selling-air-innovation-in-communication/?src=forums_rss</link>
      <description>Just saw this great little spot from Hong Kong - "&gt;http://www.youtube.com/watch?v=lmH3xCpOSW8 A well-known actor delivers an infomercial on pre-packaged air, as a means of getting a younger target market to watch their polluting ways. Is it successful? Viewership of the Cantonese version is well over 100,000 after just 6 days. So yes, someone is paying attention. Will it work? Ultimately, I believe, you need to present people with a viable better alternative, not just fun communication. But it's a start. And definitely easier to watch than the standard doom and gloom message&lt;div&gt;&lt;a href="http://community.maddockdouglas.com/forum/thread/16511/Selling-air-innovation-in-communication/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sustainability</category>
      <pubDate>Thu, 02 Sep 2010 00:38:28 GMT</pubDate>
      <author>Marc Stoiber</author>
      <comments>http://community.maddockdouglas.com/forum/thread/16511/Selling-air-innovation-in-communication/#discussion?src=forums_rss</comments>
      <guid>http://community.maddockdouglas.com/forum/thread/16511/Selling-air-innovation-in-communication/?src=forums_rss</guid>
    </item>
  </channel>
</rss>


