Items tagged 'definition of innovation'
How Can Super Bowl Ads Communicate Innovation?
By
Javier Flaim
on March 3, 2010 10:38 AM
This year’s 30 second Super Bowl slots were up for grabs at a discounted price: $2.5-3 million dollars, down from last year when they averaged $3 million per slot on NBC. As General Motors and... More »
Financial Services and Insurance Innovation: No More "Fine Print"
By
Maria Umbach
on March 9, 2010 9:39 AM
Have you ever seen a marketing message for either a financial or an insurance company that has more disclosure and disclaimer information than actual content? Did you read all of that legal copy? (It’s pretty... More »
Last Post: March 19, 2010 10:29 AM by Schmittyapolis
Frame of Innovation - Visual Frameworks Overcome Personal Bias
Posted to blog
Maddock Douglas Innovation Engine
on July 20, 2009 11:00 PM
Using visual frameworks provides a means to overcome one of the most common barriers to bringing innovation from mind to market — personal bias. For example, every client has a definition of innovation and personal... More »
Last Post: March 24, 2010 3:41 PM by Matt Perez
Venture Capital Insurance: Confirming the Opportunity
Posted to blog
Maddock Douglas Innovation Engine
on April 19, 2009 11:00 PM
Venture capitalists and private equity managers are in the business of taking risks. The theory goes that they are qualified to spot hot ideas and set up their portfolio companies to take advantage of those... More »
Insurers: Effective Innovators - Almost - BusinessWeek
Posted to blog
Maddock Douglas Innovation Engine
on November 11, 2009 11:00 PM
Yep, insurance companies can serve as examples of how to create products that meet needs innovatively. But they fail to spread the message to the max By G. Michael Maddock and Raphael Louis Viton What... More »
Innovation: It's About Implementation - BusinessWeek
Posted to blog
Maddock Douglas Innovation Engine
on November 9, 2009 11:00 PM
If no one knows about what you have come up with, you haven't innovated at all. You need to compel workers to adopt innovations By G. Michael Maddock and Raphael Louis Viton Question : If... More »
The Future of Mobility - Jeannie Weaver on Clearwire's 4G Service
Posted to blog
Maddock Douglas Innovation Engine
on December 17, 2009 11:00 PM
Theres been a lot of buzz around 4G and what it means for innovation. Maddock Douglas recently interviewed Jeannie Weaver, Regional General Manager at Clearwire , the first 4G network already up and running, to... More »
Predicting Successful Innovation: The Innovation Power Score
Posted to blog
Maddock Douglas Innovation Engine
on March 10, 2010 8:41 AM
How can you look into the future of an innovation-in-progress and guarantee that your investment will pay off? Start measuring now. Our definition of innovation is the synchronized intersection of the consumer insight or need... More »
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