Items tagged 'green innovation'
Are We Programmed For Self-Destruct? Sustainability and Human Nature
By
Marc Stoiber
on January 30, 2010 12:58 PM
I saw Dr. David Suzuki give his legacy speech in December. The speech was positioned as the summary of Suzuki’s learnings from his long, illustrious career as a leader in the environmental movement . One... More »
Last Post: March 24, 2010 10:44 PM by Marc Stoiber
Sustainability Leads to Growth and Profit in Electronics Sector - MapChange 2010
By
Luisa Uriarte
on January 27, 2010 10:09 AM
Perception and reality are often juxtaposed against each other - but what happens when they align? In our 2010 MapChange Sustainablity Study , sizeable disparity between consumer perception of brands’ efforts to address climate change... More »
Green Innovation - It's About Staying Ahead
By
Javier Flaim
on February 12, 2010 9:41 AM
Consumers are overwhelmed by choice in nearly all segments. Commoditization is affecting both the industry leaders and the followers. And while many companies are trying out everything from new packaging to social technology adoption to... More »
Last Post: by
The Copenhagen Climate Conference: Don't Wait for Green Ideas from Government
By
Marc Stoiber
on March 26, 2010 1:53 PM
I’m attending the Globe Conference on Business and the Environment this week, and I am struck by both the futility and hope of one of the presentations. ‘Now what? Implications for business from COP 15’... More »
How Do You Stack Up? Evaluating Sustainability Leadership
Posted to blog
Maddock Douglas Innovation Engine
on February 24, 2010 10:53 AM
Note to CEOs and Industry Innovators: if your CSR department reports to the PR department instead of directly to you, you're bypassing your innovation pipeline and missing a big business opportunity for innovation. Consumers are... More »
Is Audi's Green Police Campaign Green Smoke and Mirrors?
Posted to blog
Maddock Douglas Innovation Engine
on February 12, 2010 10:18 AM
Last Sunday’s Super Bowl was, I believe, a milestone in green marketing. For the first time, we saw a self-declared green product ( the Audi A3 TDI ) advertised alongside the candy bars and beers.... More »
Last Post: March 1, 2010 7:26 PM by Marc Stoiber
Is Social Media Killing the Environmental Movement?
Posted to blog
Maddock Douglas Innovation Engine
on February 2, 2010 10:21 AM
I am often asked to comment on the impact of social media on current culture. Obviously, there are thousands of examples where the instant ability to share information globally has helped save lives, liberate countries... More »
Last Post: April 7, 2010 4:42 PM by Marc Stoiber
Legislation is the Mother of Green Invention
Posted to blog
Maddock Douglas Innovation Engine
on March 6, 2010 11:36 AM
A few months back, I had a very interesting phone call with the marketing department of a major small engines manufacturer. The topic was green innovation branding . The department explained they’d been legislated into... More »
What Your Employees Know About Green Innovation That You Don't
Posted to blog
Maddock Douglas Innovation Engine
on March 1, 2010 11:22 AM
While working on a global launch of a green household product, I had the opportunity to speak to the project chemist about the product’s truly revolutionary ingredients. ‘It’s incredible that you could come up stuff... More »
Last Post: May 20, 2011 10:44 PM by Nike Air Max
Let's Assume Climate Change Isn't Happening
Posted to blog
Maddock Douglas Innovation Engine
on March 13, 2010 12:52 PM
Let’s say climate change isn’t a problem… Or, What if green innovation was just about making money. Not so long ago, North America shifted into full-blown climate change panic. Although there were multiple causes, the... More »
Last Post: May 25, 2010 8:28 AM by Marc Stoiber
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