Items tagged 'smart phone innovation'
Mobile Content Innovation: Consumer Consideration
Posted to blog
Maddock Douglas Innovation Engine
on November 16, 2009 11:00 PM
Smartphones are everywhere. But what about smart content? Last week, we talked about the importance of strategy and insight . And now, its time to explore the ultimate creative commercialization frontier: mobile whitespace. Many have... More »
Mobile Innovation: Always Remember, Strategy First
Posted to blog
Maddock Douglas Innovation Engine
on November 10, 2009 11:00 PM
Innovation opportunities within the mobile arena are major game changers. With the proliferation and widespread adoption of the smartphone, brands are faced with a wide range of possible solutions and strategic choices when attempting to... More »
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