Banking Industry Greener than it Appears - MapChange 2010

By Javier Flaim on February 17, 2010 11:36 AM

In our MapChange 2010 brand sustainability study , consumers gave 50% of the banking sector perceived scores lower than their actual sustainability scores. So what’s the big deal? According to the April 2009 Mintel report... More »

Categories: Financial Services Future Trends Sustainability New Products, Services, and Business Models | Article's Raw Score: over 176 thousand | 0  Comments

Do Personal Care Products Need a Green Makeover?

By Marc Stoiber on March 22, 2010 9:38 AM

In January, we released a study that tracked the actual vs perceived sustainability of more than 90 leading US corporations. It was a bit of an eye opener, to say the least. There were entire... More »

Categories: News, Rumors, Gossip, & Trends Innovation Discussion Sustainability New Products, Services, and Business Models Innovation Community Ideas | Article's Raw Score: over 182 thousand | 11  Comments

Last Post: August 9, 2010 1:42 AM by maile

Sustainability Leads to Growth and Profit in Electronics Sector - MapChange 2010

By Luisa Uriarte on January 27, 2010 10:09 AM

Perception and reality are often juxtaposed against each other - but what happens when they align? In our 2010 MapChange Sustainablity Study , sizeable disparity between consumer perception of brands’ efforts to address climate change... More »

Categories: News, Rumors, Gossip, & Trends Innovation Discussion Sustainability New Products, Services, and Business Models Innovation Community Ideas | Article's Raw Score: over 159 thousand | 0  Comments

The Copenhagen Climate Conference: Don't Wait for Green Ideas from Government

By Marc Stoiber on March 26, 2010 1:53 PM

I’m attending the Globe Conference on Business and the Environment this week, and I am struck by both the futility and hope of one of the presentations. ‘Now what? Implications for business from COP 15’... More »

Categories: Culture Innovation Discussion Sustainability New Products, Services, and Business Models Innovation Community Ideas | Article's Raw Score: over 107 thousand | 0  Comments